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The FTC’s Upcoming Workshop: What to Expect
Attention business brokers: The Federal Trade Commission (FTC) is gearing up for a virtual workshop on December 18, 2024, to shed light on the intricate topic of predatory pricing. This event, titled 'Competition Snuffed Out: How Predatory Pricing Harms Competition, Consumers, and Innovation,' is a golden opportunity for those in the business brokerage sector to gain a keen understanding of how such strategies impact market dynamics.
Why Predatory Pricing Matters to Brokers
Predatory pricing, characterized by setting unsustainably low prices to undercut competitors, is a significant concern in today's competitive landscape. For business brokers, understanding these tactics can influence negotiations, acquisitions, and mergers. Expect a deep dive into real-world implications from economists, academics, and antitrust litigators who will discuss key cases and current economic theories. The workshop will not only highlight the detrimental effects on innovation and consumer choice but also dissect the legal intricacies of this strategy.
Future Implications and Legal Shifts
With the landscape of economics constantly evolving, this workshop aims to address whether existing legal frameworks suffice in addressing modern economic realities. Discussions will revolve around whether the legal doctrines established by cases such as the Supreme Court’s Brooke Group decision still hold true or require adaptation. For brokers, anticipating such changes could be crucial in advising clients for future business strategies.
Actionable Insights and Practical Tips
Participants can glean valuable insights into crafting strategies that avoid the pitfalls of predatory pricing. This knowledge can empower brokers to better advise clients and stay competitive in rapidly shifting markets. With FTC Chair Lina M. Khan providing the opening remarks, attendees can expect a comprehensive overview and strategic insights into counteracting unfair pricing practices.
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